Home D2C Buzz Plum BodyLovin’ appoints Ananya Panday as brand ambassador

Plum BodyLovin’ appoints Ananya Panday as brand ambassador

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Plum BodyLovin’ has signed Bollywood actor and style icon, Ananya Panday as its brand ambassador. The star will be seen as the face of the brand, promoting its fragrance category – body mists, perfumes & deodorants in a variety of engaging campaigns across media platforms.

Shankar Prasad, CEO & Founder, Plum commenting on the announcement, said – “We’re elated to be associated with one of the most promising actresses & youth icons in India today. Ananya’s cheerful persona and dynamism blend perfectly with Plum BodyLovin’s brand personality, and this alliance is a step forward towards becoming the preferred choice for India when it comes to delightful & premium fragrances. We are thrilled to have her on board & can’t wait for everyone to see the collaboration come to life, soon!”

On being the brand’s ambassador, actor Ananya Panday shares, “Plum BodyLovin’ has a refreshing take on fragrances with their super-fun yet unique body mists & perfumes, colorful designs & of course the delightful names like Hawaiian Rumba & Orchid-You-Not etc. As someone who has always loved good fragrances & all things fun, this association with Plum BodyLovin’ was one I didn’t have to think twice about. Given my love for animals, I also loved that the brand is 100% vegan & cruelty-free. Smelling irresistible was never so much fun & I can’t wait for women everywhere to fall in love with these fabulous fragrances (my current favorite has to be Vanilla Vibes because I love smelling like a delicious cupcake)!”

With 25+ fragrance products available in 7 fine fragrances across beachy, floral, fruity, musky fragrance profiles & multiple more launches lined up, Plum BodyLovin’ is looking to offer variety & quality of fragrances like the Indian market has never seen before. Already, the brand is among the fastest growing bath & body brands online as well offline. Plum BodyLovin’ is also expanding its online presence and offline footprint across India with kiosks & exclusive brand outlets in addition to its existing 1100+ assisted & ~10,00+ unassisted outlets.