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Reliance Retail announces partnership with Gap Inc.

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Reliance Retail Limited has entered a long term partnership with Gap Inc. Through  the long-term franchise agreement, Reliance Retail has become the official retailer for Gap  across all channels in India.

Reliance Retail will introduce Gap’s latest fashion offerings to  Indian consumers through a mix of exclusive brand stores, multi-brand store expressions  and digital commerce platforms.

The partnership is aimed at leveraging Gap’s position as a leading casual lifestyle brand,  and Reliance Retail’s established competencies in operating robust omni-channel retail  networks and scaling local manufacturing and driving sourcing efficiencies. Founded in San  Francisco in 1969, Gap continues to build on its heritage grounded in denim and connect  with customers online and in company-operated and franchise retail locations globally. With  a strong vision of doing more than selling clothes, Gap shapes culture, championing a  uniquely radical and optimistic sense of American style by bridging the gap between  individuals, generations, and cultures. Reliance Retail brings Gap’s shopping experience to  customers in India, offering the brand’s youthful, optimistic fashion for men, women, and  kids.

Akhilesh Prasad, CEO, Fashion & Lifestyle, Reliance Retail Ltd commented on this announcement and highlighted, “At Reliance Retail, we pride ourselves in bringing the latest and best to our customers and  we are happy to announce the addition of iconic American brand, Gap to our fashion and  lifestyle portfolio. We believe that Reliance and Gap complement each other in their vision  to bring industry leading fashion products and retail experiences to their consumers.”

Adrienne Gernand, Managing Director of International, Global Licensing and  Wholesale at Gap Inc. also commented on this and said, “We look forward to growing the Gap business across key international markets.Partnering with regional experts, like Reliance Retail in India, allows  us to deliver our relevant, purpose-driven brand to customers around the globe, while  continuing to diversify our business portfolio through our partner-based model.”