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Levi Strauss & Co names Amisha Jain to lead South Asia-Middle East and Africa


Levi Strauss & Co. today announced the  appointment of a new leader in its commercial organization. Amisha Jain has been  named as the company’s new senior vice president and managing director of South  Asia-Middle East and Africa (SAMEA).  

She will be responsible for leading the company’s operations in SAMEA and ensuring  that the geography continues to drive expansion and growth, contributing to the  company’s success in Asia and around the globe. 

Jain brings more than 20 years of experience across multiple industries including  physical and digital retail, consumer goods and technology and a strong track record  of leading profitable, sustainable growth and transformation initiatives in both multi national and domestic companies in India to the company.  

Most recently, Jain was the chief executive officer at Zivame, India’s number one  intimate-wear brand and platform where she is known to be a transformational leader  and a turnaround specialist. During her tenure there, she scaled the business nine  times in three years before the business was acquired by Reliance Group in 2020.  

Amisha has an MBA from INSEAD and a master’s degree in electrical engineering  from the University of Texas at Arlington. She started her career as an engineer with  Motorola Inc. and has held roles across multiple functions including sales, operations  and strategy at organizations like McKinsey & Company, Nike and Arvind Group.

Seth  Ellison, Executive Vice President and Chief Commercial Officer, Levi Strauss & Co commented on this recent appointment and added,  “We are thrilled to welcome such a dynamic, proven leader to the company. Amisha’s years leading digital and physical retail businesses, her track record of  delivering results while connecting with consumers and her passion for innovation are  a combination that will set our SAMEA cluster up for accelerated growth.”  

Amisha Jain, senior vice president and managing director of South Asia-Middle East  and Africa (SAMEA), Levi Strauss & Co. also added on this and said, “I am excited to join LS&Co. and the Levi’s® a brand—one that I have always admired  as a consumer and a business leader. The team has had an incredible journey thus  far, and I am delighted to be part of this passionate and high-performing group.  Together we will strive to take the brand to even greater heights in the region.”