Home Latest News Shoppers Stop ropes in Sanya Malhotra as brand ambassador for private labels

Shoppers Stop ropes in Sanya Malhotra as brand ambassador for private labels

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Fashion and beauty brand Shoppers Stop has roped in Actress Sanya Malhotra as their brand ambassador for select private brands, to further emphasize on the continued focus on their Private Brands as an important strategic pillar. This is in sync to Shoppers Stop’s strategy to strengthen engagement with women shoppers and simultaneously build their private label portfolio, an official statement highlighted.

Venu Nair, Customer Care Associate, MD & CEO at Shoppers Stop  speaking on the association, said, “Private brands continue to be a strategic pillar for Shoppers Stop. We maintain significant emphasis on increasing our Private Brands share.  We are confident that having Sanya Malhotra for our private brands will help create a better resonance with our consumers. She beautifully fits in with the brand’s ethos and has a great persona to connect with the customers across geographies.”

Sanya Malhotra said, “The endeavor of my first ever association with Shoppers Stop for its Private Brands, is to authentically connect with my fans with the style that I believe in. I am super excited to partner with Shoppers Stop. This is a brand I have grown with and loved. I’m happy associating with them for their private labels. I look forward to showcasing their best collection for the year.”