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P&G India announces LV Vaidyanathan as its new CEO for India operations


Procter & Gamble announced that LV Vaidyanathan will take over as the Chief Executive Officer for its operations in India from July 1, 2022, an official statement highlighted. 

Vaidyanathan is an alumnus of IIM Ahmedabad who started his journey with P&G in 1995 as an intern and joined the India Sales team straight from campus in 1996. He has more than 26 years of experience across diverse geographies and cultures like India and ASEAN countries including Singapore, Philippines, Thailand and Vietnam. 

He is currently leading the P&G business in Indonesia as CEO where he has been responsible for industry-leading growth and value creation for the company. Under his leadership, the Indonesian business has transformed to become value accretive for the parent company and has overtaken a formidable competitor in the market by turning around the share gap in the last 4 years. 

LV Vaidyanathan will take over from Madhusudan Gopalan, who is going to take on an important leadership role within P&G as Senior Vice President – Grooming & Oral Care, P&G Japan & Korea. 

Magesvaran Suranjan, P&G President, Asia Pacific, Middle East, and Africa commented on this appointment and said  “I want to thank Madhusudan for his outstanding leadership of the India organization over the last four years and the transformation of the business to delivering consistent balanced growth and value creation. Not only has his leadership been exemplary to guide the company through the pandemic, but he is also leaving the business well-positioned to win in India for years to come. I am thrilled with LV Vaidyanathan’s appointment as the India CEO, who has been an integral part of the P&G growth story for well over two decades. He is an outstanding leader, and the India business will immensely benefit from his leadership and skills which have led to the strong growth of the different businesses that he has led across Southeast Asia. The moves for both Madhusudan and LV are testament to the strength of Indian talent and India’s importance as a talent factory for P&G globally.”

Madhusudan Gopalan also commented on this recent appointment and said, “It has been a great honour to lead the P&G business in India, my home country where I started my P&G career. The four-year journey has been an enriching and rewarding one and I’m proud of what we have achieved together as the India team. The business is in great shape and we have found our winning formula where our strategy is delivering consistent top and bottom-line growth and our people are growing and thriving. I am delighted with the appointment of LV Vaidyanathan as my successor, one of India’s home-grown talents who I firmly believe has the right expertise to lead the growth of our business in India in the years to come. I am confident that he will continue to lead the P&G India business to greater heights and in turn, incrementally contribute to the overall growth for the parent company.”

LV Vaidyanathan also highlighted and added,  “It is a moment of great pride for me to come back to India and spearhead the P&G business. I am looking forward to being back in the market, learning more about the Indian consumers and serving their needs. For us, going forward, it will be important to continue the focus on our strategy which is delivering consistent results. We will raise the bar on all aspects of our superiority strategy– product, package, brand communication, retail execution, and value. We will continue to drive productivity improvements to fund investments in innovation and help drive balanced top-and bottom-line growth. As a focused and agile and accountable organization operating at the speed of the market, we will also aim to lead constructive disruption across the value chain in the industry. I can’t wait to get started and I am looking forward to working with our incredibly talented team in India.”