Tata Starbucks on Wednesday announced that it is planning to open eight airport stores in six cities to expand its network in the country.
The cities are Bengaluru, Bhubaneswar, Goa, Guwahati, Jaipur and Lucknow, said a statement from Tata Starbucks, which is a 50:50 joint venture between Tata Consumer and Starbucks Corporation.
“The opening of the stores demonstrates the company’s long-term commitment to the market, and the dedication to meet the evolving needs of the customers. The stores will be designed to provide a warm and convenient experience for customers, whether they are taking a break in transit between flights or getting their favourite beverages to enjoy on their next flight,” it said.
Sushant Dash, CEO, Tata Starbucks commenting on the development, said this year has been fruitful for the company in terms of expansion.
“Between December and January, we marked our biggest expansion by entering six new markets and now with the opening of eight new airport stores, we are echoing our commitment to evolve our brand and business in India to provide new and meaningful experiences to our customers, he said. The airport stores will offer customers a wide range of items and will also bring My Starbucks Rewards loyalty programme.”, he said.
Tata Starbucks currently operates 258 stores across 26 cities in India.
“In January this year, Dash said, they opened 51 stores in 12 months and will continue to expand at a fast rate. “In the last 12 months we have opened 51 stores which is the highest we have ever done. So expansion is a big theme for us and we will continue to expand at a fast rate.”, he added.