PVR signs agreement with M3M India to set up 8-screen multiplex

PVR has signed an agreement with M3M India to set-up an 8-screen multiplex  at M3M 65th Avenue, in Gurugram by  M3M India which is spread across 14 acres, with 1 million square feet of retail space and built with a top-line of Rs. 4000 crore, an official statement highlighted.  
M3M India’s 65thAvenue is one of the most luxurious retail properties, located near M3M  Golfestate and Trump Towers, at prime Golf Course Extension Road, Gurugram.
The  65thAvenue has been designed by Bental Associates, a South Africa’s architectural firm.  
Sanjeev Bijli, Joint Managing Director, PVR Limited announcing the agreement, said, “As part  of our expansion plan, we have been looking to set-up an ultra-modern and state-of-the-art  8-screen multiplex at a prime property in Gurugram. The M3M 65thAvenue has impressed us  a lot in terms of architecture and designing and also the location. It has a huge potential and  is expected to cater to about half a million population in the vicinity. We have gone ahead  and signed the agreement and looking forward to present the best of movie experience. I  am sure, with time 65thAvenue will prove to be one of the most finest and sought after  destination for not just movie lovers but also for shoppers and dining audience.” 
He further added to this, “I am also looking forward to take this association further with M3M India. I understand M3M  India is coming up with a big project near international airport and diplomatic enclave, which  will have retail as well as residential complexes. I also understand that this will be located at a central point between Delhi and Gurugram. Though we are exploring more on this project,  we definitely have in mind to find an opportunity when it is announced”. 
Pankaj Bansal, Director-M3M India also spoke on this occasion and, said, “PVR has defined luxurious  multiplex experience to movie lovers in India. It has become a synonyms for movie lovers.  We are delighted to partner with PVR and welcome them to M3M India’s 65thAvenue. The M3M 65thAvenue has been conceptualized as a high-end experience and association with best  of the brands has given 65thAvenue its niche position. It will prove to be another milestone  and will provide 360 degree experience to the Gurugram and SPR audience.” 
“Our focus has always been to not just meet the expectations of our customers and investors,  but also go beyond to give them best of experience and timely possession”, Pankaj Bansal  added. 
A number of brands have already signed-in for retail space at M3M India’s 65thAvenue which  include Reliance Trends, Bikaner, Pantaloons, Max Fashion, Derika, Mastizone, Headmasters,  Smaaash and Home Town. The 65thAvenue will have a 55,000 square feet of food court and a gaming zone of about 42,000 square feet. It will also have 30,000 square feet of meticulously  designed atrium, much useful for new product launches. M3M India has so far delivered 40 projects in the last 10 years that include about 4 million square feet of retail space and 20 million square feet of overall space. 
Sharing details about this partnership, Mr. Pramod Arora, Chief Growth and Strategy Officer,  PVR Limited said, “We are happy to announce our upcoming cinema development at Avenue  65, which is a perfect blend of Fun, Food, Fashion and Films under one roof, synonymous to  PVR. We look forward to bringing the best of premium & luxury cinema experience for the  population around. Designed to be a mecca of entertainment for the millennial city, the  multiplex shall also comprise LUXE Cinemas and a lounge for the discerning few, who prefer  nothing but the very best”. 
M3M India also recently delivered M3M Corner Walk and M3M Prive’. M3M Corner Walk has  874 units spread across 8.7 lakhs square feet space and M3M Prive’ has 298 units spread  across 1.9 lakh of square feet space. M3M India’s ATRIUM57, spread across 2 lakh square feet  is also a high-street retail project that has all shops either facing main atrium or the main  road. The triple height shops (30 feet height) at ground floor in Atrium57 have flexibility of  adjusting the height as per the requirements. M3M India has also been in the news for selling  over 1000+ units of M3M Soulitude residential project in the very first week of its launch. The  Company clocked Rs. 1000 crore sales within first week itself.