Home D2C Buzz Rustic Art- Working towards making sustainable products mainstream

Rustic Art- Working towards making sustainable products mainstream

By  
SHARE

 Rustic Art first attempted to enter the physical retail market with its beauty and personal care line in the early 2000s, but driven by a lack of awareness among consumers at the time about safe-to-use products that were manufactured without harming the environment, the brand faced resistance and had limited reach. Then, in 2014, it entered the e-commerce space and hasn’t looked back since. Its customer base, too, has grown three times since then.

Rustic Art has been witnessing a year-on-year growth in revenue between 40% and 50%. Its customer base has also grown three-fold since the time of its establishment.

Its state-of-the-art manufacturing facility is GMP-certififi ed, powered by solar energy, and recycles every drop of wastewater it produces.

Over 75% of the employees at Rustic Art are women. The brand also believes in hiring locally, and all its employees have thus been locally hired.