As India prepares for the third phase of the world’s largest vaccination drive making it available for everyone above 18 years, digital payments firm PayNearby has rolled out plans to leverage its wide distribution network to assist citizens in enrolling for the vaccination program. 15Lakh+ PayNearby retail touch points across 17,500+ PIN codes will be leveraged to create community awareness around the program and assist citizens to overcome tech and language barriers, and seamlessly register themselves on the CoWIN app. This step is in sync with the government’s efforts to immunize the country at an accelerated pace.
PayNearby has introduced a CoWIN registration module within its trade app, that will enable PayNearby Digital Pradhans to seamlessly assist local communities to register for the vaccination process. The single click, easy access to CoWIN app from within the PayNearby app at all retail stores in the country will not only help create momentum for the program, but also solve for citizen’s language and tech barriers. The module will include content that drives home the message around the importance of immunization to eradicate coronavirus and will help create large scale community awareness for the program. With this initiative, PayNearby aims to register 10 crore citizens, especially across semi-urban and rural India.
Speaking on the development, Anand Kumar Bajaj, Founder, MD & CEO, PayNearby said, “The kirana stores have always been a crucial part of the Indian economy as well as an important hub for community exchanges. They enjoy a very high level of trust and familiarity in their local areas. This local trust will be channelized to create social awareness around the importance of immunization and also assist citizens limited by tech ability and language barriers to seamlessly register for the vaccination program.”
Incepted in April 2016, PayNearby empowers retail shop owners to offer digital services to local communities, thereby boosting digital financial inclusion. Retailer services are focused on Agent Banking, Digital payments, microSavings, microInsurance, Loan enablement among others.