In an industry-first move, Welspun One Logistics Parks, a pan-India integrated fund, development and asset management platform has introduced a unique, online ‘Partner Portal’ to effectively collaborate with their external stakeholders, especially landowners and brokers. The goal of this platform is to create a transparent and efficient mechanism that will enable sharing of leads and create a direct communication channel with Welspun One’s land buying and leasing teams.
Presently, the process of lead generation in the warehousing and logistics sector is confined to traditional modes of communication. The introduction of an online and integrated platform is a major step forward by Welspun One to bring about digitization in the industry, and is in line with initiatives like ‘Digital India’ where there is an increasing emphasis on creating online infrastructure.
Elaborating on this unique feature, Anshul Singhal, Managing Director, Welspun One Logistics Parks said, “High internet penetration and adoption of technology has accelerated digitization across verticals. The industry needs a seamless platform to eliminate outdated and lengthy processes involved in land and leasing transactions. With our distinctive, tech-enabled offering – the ‘Partner Portal’, we aim to build a high level of transparency, seamless communication, and timely updates through a single, online channel.” He added, “All the leads fed into the channel are evaluated under a CRM that allows us to sort deals faster and help focus the efforts of the real rainmakers of the industry, our broker community.”
The feature can be availed by landowners, brokers, customers and International Property Consultants (IPCs) by simply registering on the company website’s Partner Portal section. The registrant is then provided with unique credentials that allows access to a specific dashboard and enables them to introduce new leads for land transactions and/or for fulfilling warehouse leasing requirements across India. Not only can partners register a new lead but they can also track the status of their existing leads without a single e-mail or a phone call. Once the details are shared on the website- a designated, in-house team screens and evaluates the leads. Since, the system seeks to reduce unnecessary correspondence, avoid lead duplication and provide a faster turnaround time, all the information forms are designed towards abetting effective lead evaluation. The portal is also secured, and all information entered is treated as highly confidential, with only select and relevant teams from Welspun One given access to such data.
Commenting on the need for technology-driven solutions, Anuj Puri, Chairman, Anarock Property Consultants said, “At ANAROCK, we have had excellent results with our own PropTech initiatives and advocate the adoption of such and similar technologies by others, across the entire real estate value chain. A primary change driver, technology will eventually penetrate every facet of the real estate business. It has significant pertinence in commercial and industrial real estate, and warehousing is an exciting opportunity sector of the post-COVID-19 era which will benefit from a tech-driven approach.”
The platform has already seen active participation from several users through the pilot launch phase, which took approximately ten months to perfect. With real-time data available, the portal can be accessed by handheld devices, laptops and desktops. Intending to ease the process further, Welspun One is also planning to develop a mobile app of the same.