Home Big Grid 151% growth in digital menu transactions in the last 5 months: Report

151% growth in digital menu transactions in the last 5 months: Report

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The year 2020 was a roller coaster ride for the F&B industry but the pandemic didn’t stop foodies from showing their love for different delicacies and their fondness for eating out as 2,147 tables were booked per hour and India saved 270 crores using the App, North Indian food emerged as the most missed, casual dining was most popular, premium whisky and brownies continued to remain the preferred choice of alcohol and dessert for diners, reports the Trends 2020 report.

The report explores key trends in 2020 and enlists key findings in technology trends observed across restaurants. The report also suggests that Indians saved Rs. 270 crores using the Dineout App.

Commenting on dining trends, , CEO & Co-founder, Dineout said, “We had the perfect start for 2020 with a very successful GIRF and also celebrated our 8th anniversary, which only a few handful of startups have been able to achieve in the Indian ecosystem. However, the year 2020 has been unprecedented for the restaurant industry as it suffered a severe downfall like never before. But, the industry has emerged from months of shutdown by fundamentally altering its operations and by setting new standards. In December alone we’ve clocked 100 Crore worth of transactions and that shows how promising 2021 is going to be. With our mission for 2021 to support restaurant revival & growth of Dining out in India, we aim to act as a catalyst in technology adoption at restaurants across India ensuring safety of the diners every time they dine out.”

Highlights from the report:

  • In 2020, 5 lakh tables were booked on 21st of February making it the national Dineout day.
  • Ahmedabad alone ordered 1,10,000 brownies.
  • Bangalore, the alcohol capital of India, chugged down 5,466 liters of liquor in February 2020 alone.
  • Hyderabad, the city of buffets, continued picking up the most food in buffets.
  • Goa grew into the new city of love for it had the maximum reservations for tables for two, while Agra & Ludhiana had the maximum reservations for tables of four.
  • Dinner outings have increased to 63% post-COVID as compared to 55% before COVID.
  • 58% of Indians chose to go out for dinner, while only 24% liked going out for lunch, except in Hyderabad where 40% of the populace preferred eating out during lunch.
  • Delhi spent the highest while dining out with an average transaction value of Rs 2300 as compared to the rest of India where transaction value around Rs 2000
  • Dineout Passport members unlocked 1.4 lakh privileges and they saved Rs 4.5 crores using their membership.
  • Over 76% used their Dineout Passport membership for dinner & 16% for lunch.
  • 61% of Indians preferred to dine out on weekends.
  • 2,147 tables were booked per hour through Dineout app

The report indicated that 15,000+ restaurants opted for the suite from inresto. There was a 151% growth in transactions in the last 5 months indicating that the restaurant industry is slowly recovering and adapting to the . Average transaction value also increased by 26% from Rs 1610 pre lockdown to Rs 2026 post lockdown.