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Starbucks opens first drive-thru store in India

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on Thursday opened its first drive-thru store in India entering into a new format in the country.

Starbucks opens first drive-thru store in India

According to a PTI report: The company has opened its first drive-thru store in India at Ambala Chandigarh Expressway, Singapura in Zirakpur.

“The opening of our first drive-thru store showcases our commitment to evolving our brand and business in India and providing new and meaningful experiences to our customers,” , CEO, Tata Starbucks was quoted by PTI as saying.

The drive-thru format offers added convenience for customers who want to receive their orders from cars, or travellers on the go.

To introduce the drive-thru in India and engage with customers, Tata Starbucks launched a digital marketing campaign.

Tata Starbucks is a 50:50 joint venture between Tata Consumer Products Ltd (formerly known as Tata Global Beverages) and Starbucks Corporation and operates 187 Starbucks stores in 11 cities across India.