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ITC, Emami identify emerging consumer trends amid ‘new normal’


Diversified conglomerate Ltd has identified emerging trends in the FMCG space arising out of the “new normal”, a senior company official said.

ITC, Emami identify emerging consumer trends amid 'new normal'

“The new normal as we see has a few long-lasting trends like greater need for healthy and nutritious products and also products that boost immunity,” , Executive Director, ITC was quoted by PTI as saying.

He said the company will look at products that help reduce effort in cooking and help consumers with the ‘Do it Yourself’ initiative, and those that ensure hygiene and sanitation.

“We can see that there will be a trend towards health, nutrition, safety and hygiene,” Sumant told PTI.

Under the ‘Do it Yourself’ cooking category, ITC has a number of offerings, he said, adding, there are also products under the hygiene and sanitation brackets.

ITC has developed a portfolio of these products ranging from atta, biscuits and fruit juices, he said.

Sumant said as a producer of food and personal care products, most of ITC’s portfolio falls under the essential services category, and the company has been able to operate its factories to ensure adequate supply in the market.

Director of Ltd said that personal hygiene, natural health care and other wellness products are clear preferences of customers today.

“We have analysed the trends and patterns of consumer demand prevailing in the market at present,” he was quoted by PTI as saying.

As an FMCG company, we are gearing ourselves to respond to the fast-changing needs and preferences of the customers, Agarwal said.

“We are aggressively pushing ourselves to launch more products in the hygiene and personal care segment in the coming one or two months,” he further told PTI.