Mother Dairy will sell four milk variants through 1,500 retail outlets spread across Indore.
Vinod Chopra, Business Head (Milk), Mother Dairy, told PTI: “Our entry into the market of Indore is in line with our vision of having a national footprint, complementing our presence in over 100 cities of India. The newly launched milk range in Indore market is sourced from the regions of in & around Madhya Pradesh and is being processed and hygienically packed in an associated plant in Dewas.”
Mother Dairy was commissioned in 1974 as a wholly owned subsidiary of the National Dairy Development Board (NDDB).
It sells milk and milk products under the ‘Mother Dairy’ brand and edible oils under the ‘Dhara’ brand. Fresh fruits and vegetables, frozen vegetables, unpolished pulses, honey, organic range of products, are marketed under the ‘Safal’ brand.