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Bridging Physical and Digital Data: Combining cross-channel shopper insights for a competitive edge

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In today's consumer environment, retailers want to create personalized experiences with better data to build a broader base of loyal customers. To help achieve this, many large retail brands have deployed technology to harness basic in-store data. Many Fortune 500 retailers have implemented capabilities for geolocation, 'find in store' features, and in-store inventory and in-store mode in their mobile apps…

Bridging Physical and Digital Data: Combining cross-channel shopper insights for a competitive edge

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