Home Shopping Centres Express Avenue Mall: Engaging customers is the key to success

Express Avenue Mall: Engaging customers is the key to success


Express Avenue Mall, which introduced a whole new dimension of stylish living to the people of Chennai, has a perfect mix of the key elements that determine the success of any shopping centre in the country.

Express Avenue Mall: Engaging customers is the key to success

The mall is known for its great location, a catchment area second to none, a category and brand mix to be envious of and an entertainment quotient – including dining options.

The mall also follows a superior zoning strategy to ensure that stores are organized in an ‘easy discovery’ manner for visitors. The ground floor, being the face of the mall, is occupied by some of the best international brands and the mall management is now upgrading the same by bringing in more bridge-to-luxury brands.

The lower ground floor is the hypermarket, along with electronics and many homegrown brands. The first floor is dominated by menswear and accessories, and footwear, while the second floor is occupied by womenswear and accessories, kidswear, and sportswear.

The third floor is earmarked for entertainment. It includes a cinema, a fun zone, food options as well as best of indulgence options like a spa.

Aside from this, the mall also organizes activities and promotional activities through the year – festive season or not – to keep the consumers interest and the footfalls rolling in. Recently, the mall organised:

DJ Bravo Mall Visit (May 2-3)

International cricketing sensation & Chennai Super Kings IPL star DJ Bravo visited Express Avenue as a celebration of IPL season, and interacted with fans. He also performed his hit songs such as Champion, Asia etc. to an excited audience. Mall shoppers also got to purchase official DJ Bravo 47 merchandise and indulge in the cricketing theme.

Treasure Hunt (June 2)

Functioning exclusively with high-end technology, this app-powered Treasure Hunt turned out to be the perfect platform to engage with relevant audience. From exciting clues to brand collaborations, and even a bumper prize – this activity had it all. With an whopping participation of over 5,000 members, this activity kept the participants on their toes with brand led clues, mall knowledge and sheer excitement of the high energy game.