Vishakha Singh, Founder and CEO of Red Polka, a curation-led podium which showcases brands, designers, their trendsetting products, and the unique stories behind them, launched her website in 2015. Being a marketing and brand building professional for more than 16 years, Vishakha’s faith lies in ‘what gets seen gets sold’. She advocates that brand building is a growth strategy and thus needs a structured approach.
She believes in supporting women in their dedication to their work. Red Polka is in line with this philosophy, since 80 per cent of their merchant partners are women who are creating dynamic designer products, and Red Polka work culture supports working mothers through flexi-timing.
Vishakha has been in the business of shoppers experience and behaviour for more than 15 years. She has worked with some of country’s top media brands. Her last corporate stint was at Future Media, a Kishore Biyani firm, where she was involved from its inception after which she launched her own Shopper Marketing Agency which worked with reputed brands.