Roadster, one of India’s leading casual outdoorsy lifestyle brands, has announced the launch of Augmented Reality Tees (AR Tees) or the talking tees. With this launch, Roadster marries fashion, design and technology, offering shoppers a set of t-shirts that brings their roadster visual to life. This new range has been developed inhouse by Myntra’s own Innovation Labs and is set to take the level of Innovation in fashion to the next level.
Although talking tees appear as normal graphic tees, it has in it, a readable AR code that the Myntra app can read and bring the graphic to life. Viewers get a taste of the concept through sounds and visuals of being on the road, with each graphic design bringing to life, the brand’s philosophy of hitting the road and creating experiences through a simple shake of the phone, or by aiming the devise at the AR reader on the shirt.
As a leading innovator in the process of applying technology to fashion design, Myntra is not only disrupting the way brands are built, but is also changing the course for its private brands in the process. This new innovation is set to change the way people look at the every-day staple t-shirt that has come a long way, from the solids to the popular graphic tees
From an experienced wanderer, to a soulful camper, the limited edition collectible is for everyone who loves their tech-grease, for those who love to stay in trend and certainly for all those who like to hit the road. The tees are 100 percent cotton, with 6 different AR stories to collect with each design and priced at Rs 999. The AR experience is only available on Android.