Meet Delhi-based independent make-up artist, Mausam Gandhi, whose young and energetic vibes are highlighted in her craft. With a strong foothold of five years in the industry, Mausam vouches for consistency and hard work
How and when did you get started?
I have always been inclined towards design and creativity. On realising how crowded that market was, I decided to take up make-up as a profession, instead. I loved doing make-up and it interested me a lot. I started with a very basic course and dived right into to. It has been five incredible years, and I feel, sky is the limit.
What are the courses you have taken up?
I have done six professionally certified make-up courses from, Marvie Ann Beck, BHI, Donald Simrock, Samer Khouzami, London College of Fashion, among others and two certified hair courses.
What was your first big break?
On completing the first course, I was offered work at India’s Next Top Model for MTV and soon after, Lakmé Fashion Week. This had been am
Did you have a mentor?
Back in the day, I wish I knew how important it was to assist someone for a few years and then start out on my own! No, I did not have a mentor, as I started freelancing right after my education.
What were the challenges faced back then? How did you overcome them?
Initially, it was hard to make a name. Only later did I learn that the more one works, the more you understand the inside world. I worked hard to give my 100 percent and had my share of sleepless nights and hungry days. However, I did not let them things come in between my passion for make-up artistry. I can now safely say that I attribute my growth to being consistent. It is one of the key points.
What are the pros and cons of being an independent artist?
The good thing is that you are your own boss, so, there is no one telling you what to do. Of course, the creativity level is surreal. What I do not like is that it gets extremely hard to manage everything all by yourself. The pretty pictures you see on my Instagram profile, are in reality, long hours of hard work and slogging. Even when one is not working, one has to make work calls and receive calls at any time of the day or night. So, it does become hectic!
What role does social medial play in self branding for independent artists?
Social media is one of the most essential platform for independent artists. It is where we showcase our work, connect to a larger audience and advertise ourselves without a cost. A lot of work is for, because of, and through social media.
What are the current trends in make-up?
Glowing healthy-looking skin achieved through make-up and heavy eye make-up with colours and glitter.
What are the key factors to be kept in mind while doing make-up for different platforms like, fashion, editorial and bridal?
For fashion, I would say have fun and let lose your creativity. Editorial has to be super flawless and minimal, keeping the vibe easy. Every detail is going to be visible here. For brides, it is crucial to give full coverage as a lot of people are going to meet her and many pictures will be clicked. For me, whether the look is light or heavy, at the end it should appear good. I always keep in mind that make-up should not be tacky or old school for new age brides.
What are your favourite products?
I swear by NARS, Anastasia Beverly Hills, Armani, Huda Beauty, to name a few.
How would you like to define your evolution as an artist?
I think with time and experience I have learnt a tremendous amount! Right from presentation to creating looks, managing my team and social media to constantly learning new things and improvising on the quality of my work – it all goes a notch higher.
What is your advice for aspiring make-up artists?
Hard work, determination, focus and consistency are the indispensable aspects to build a career in make-up artistry. Grab every opportunity to learn and upskill to help you to stay ahead.
What are your views on the Indian make-up industry?
The make-up industry in India has witnessed exponential growth. Stakeholders and artists have come up the graph to cater to clients, who are well-read, aware of global trends and techniques and know what they want. Innovation is the way forward.
What are your future plans with the brand?
I will continue to build my presence and evolve. I love make-up and travelling. Outstation weddings are what I am looking forward to.