Burger Singh, the chain of Indianised burgers, has announced its plans to invest substantially in the burgeoning concept of drive thrus, and launch 10 drive thru outlets within the next three years. Overall, the company aims to open 100 outlets in the country by 2022.
Speaking on the launch, Kabir Jeet Singh, Co-founder and CEO of Burger Singh said, “Consumer experiences are evolving, and the demand for swift and efficient food outlets has been validated by the popularity of drive thrus. By 2022, over 10 percent of our outlets in the country will be drive-thru outlets.”
Located on the Golf Course Road in Gurugram, the first Burger Singh drive thru offers swift Indianised burger feasts to the busy and rushed of the city.
Burger Singh is the largest chain of homegrown Indian flavour burgers in the QSR category in India, with a strong presence in West & North India with 25 outlets in Delhi NCR, Jaipur, Dehradun, Nagpur and Pune. The brand has also ventured in the UK with two outlets in London and has emerged as the most popular brand of Indian burgers in the state.
The brand has also announced its aggressive expansion plans for the next three years. The company will be hiring over 450 employees by 2020, setting up 100 new outlets.
Kabir Jeet Singh said, “2019 is expected to be a landmark year for Burger Singh, and we are looking at growing our operations and revenues at least by double in the year. We are planning to expand our operations to more cities in India, which would demand additional manpower to manage the new outlets, and will be hiring aggressively to support our growth. Also, we need to multifold our staff in the corporate office, especially marketing, procurement and hiring teams, to keep up with the expansion, and business targets”
“We plan to hire resources across all profiles, for delivery and outlets, pan-India and for the corporate office,” he added.
Known for Indianizing a typical western flavour, Burger Singh specialities include the vegetarian Keema Pao, the Pao Bhaji Burger, the Malabar Express Chicken Burger & Channa Burger for the vegetarians, the Jaatputt Chicken Burger, the Amritsari Murgh Makhani Burger, the Udta Punjab Burger, the Bunty Pappeh Da Aloo Burger and the United States of Punjab Burgers in both vegetarian & non-vegetarian options, amongst others.
The company is headquartered in Gurgaon, Haryana