Spencer’s Retail, the multi-format retailer from RP-Sanjiv Goenka Group is on an expansion spree. It is presently focussing to expand the store count in existing clusters in east, south and north of India.
In this effort, Spencer’s essentially opened one store in every 10 days and thereby augmented the retail network of the chain recently by adding 9 new stores in 90 days. With this expansion, the store count of Spencer’s has now reached 146 across 37 cities.
The strength of Spencer’s lies in its retail network which is constantly growing. It is an endeavour of Spencer’s to become more accessible to the customers and after receiving positive feedback from the clusters it operates in, the chain is poised to explore new territories.
In this phase, Spencer’s launched stores in existing cities and its adjoining areas like Rajarhat in Kolkata, Maheshtala (South 24 Parganas), City Mall (Gomti Nagar) in Lucknow, Raheja Mall (Sector 47) in Gurugram, Sector 48 in Noida, Madeenaguda in Hyderabad, and at Howrah’s Aurobindo Mall.
The size of these stores varies between 2,000 sq. ft. to 15,000 sq. ft.. The stores offer a wide range of assortment from different categories including Fresh Fruits & Vegetables, Fish & Meat, Staples and Groceries, FMCG, Dairy and Frozen products, Organic Food items, Dry Fruits, Apparels, Electronics and Electricals and Home Essentials. The product range in each of the new store has been meticulously planned to suit the tastes and preferences of the local neighbourhood.
According to the Spencer’s spokesperson, “To consolidate the business, Spencer’s is dedicatedly selecting 360 degree catchments where the customers are looking for aspirational products in an affordable range. The expansion of Spencer’s currently is focussed at metros as well as in Tier I and II cities. In this FY we are further concentrating at spreading our network in the profitable zones like West Bengal, Delhi NCR, East UP and down south in Hyderabad and Chennai. In terms of product range, with more than 25,000 SKU’s (Stock Keeping Units), Spencer’s is constantly evolving in terms of its offing at each store. It is not only limited to food category but Spencer’s has extended a similar experience in the non-food and general merchandise space.”
Spencer’s has been redefining the Indian retail landscape since 1863 and with the brand proposition ‘Makes Fine Living Affordable’, it continues to inculcate the same kind of trust and patronage among its millions of consumers across India.