“IKEA will create a multichannel experience for its customers in India. It will launch ecommerce in Mumbai early next summer (March) and introduce other touch points to bring the brand closer to customers,” he told PTI.
According to a PTI report: Betzel, who attended the ground-breaking ceremony of IKEA’s third India store here Thursday, said the company already had an online platform and was now in the process of connecting different platforms to maximise business prospects.
Asked about the size of investment made in building the IT infrastructure, Betzel told PTI “investments are going into fulfilment part.”
On whether online trade would be their focal point to generate revenues in coming days, Betzel said IKEA was looking at total integration of both platforms. However, the company expected high number of online orders in coming days, he added.
Replying to a question when the company expects its venture to be profitable in view of fierce competition from e-retailer majors like Amazon and Flipkart-Walmart, Betzel said IKEA was certainly looking at profitability by developing the business online with physical meeting points.
“When Ikea will be profitable? I cannot tell now, but certainly we are aiming at profitability in coming years,” he was further quoted by PTI as saying.
Talking about the Bengaluru store, Betzel said the 5,00,000 sq ft facility will be opened in summer 2020. The store was expected to attract more than 7 million visitors per year, he said. The store will have parking space for around 2,000 vehicles and a 1,000 seater restaurant serving Swedish and Indian delicacies, he added.