Home Retail Virat Kohli to endorse male grooming product range for Philips India

Virat Kohli to endorse male grooming product range for Philips India

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Indian cricket skipper and youth idol has been announced as brand ambassador for the male grooming product range for Philips India.

Virat Kohli to endorse male grooming product range for Philips India
The brand values Virat as a key influencer to drive it among millennials

In the build-up to the launch of the latest range of Philips Trimmers BT 3000, Kohli said in a statement: “I am very excited and proud to be associated with an iconic brand like Philips. I love my beard to be always perfectly styled,” he said, adding that he likes products which help him groom his beard into any style that feels right to him.

The brand values Virat as a key influencer to drive it among millennials.

, Senior Marketing Director and Business Head, , said: “To associate with Virat Kohli is a natural choice – his beard is the most loved aspect of this stylish youth icon and Virat personifies our brand philosophy of the modern man flawlessly.”