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Consumer privacy concerns affect personalized offers and brands’ role in protecting them

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The recent Facebook-Cambridge Analytica data scandal was the harbinger of a deeper consumer struggle.

Americans want brands to require consent before using personal data for targeted marketing by a 2:1 margin. But they also highly value offers developed for them…..

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Toys“R”Us to open up to 50 stores in India in 3 years: Nitin Chhabra, Ace Turtle

The company plans to open 12 Toys“R”Us stores in 2024 and 100 in five years, as per Nitin Chhabra...