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Walmart introduces shop-by-text service

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has introduced personal shopping service in collaboration with . The service gives customers access to personal shoppers through text message by paying US $50 per month.

Walmart introduces shop-by-text service
Walmart has introduced personal shopping service in collaboration with Jetblack

, Co-Founder and CEO of Jetblack said, “Consumers are looking for more efficient ways to shop for themselves and their families without having to compromise on product quality. With Jetblack, we have created an entirely new concept that enables consumers to get exactly what they need through the convenience of text messaging and the freedom of a nearly unlimited product catalogue. We are confident this service will make shopping frictionless, more personalized and delightful.”

Through its curated shopping recommendations sent via text, Jetblack can deliver time-strapped urban parents everything from birthday gifts to household essentials. The service uses a combination of artificial intelligence practices and expertise from professional buyers across the home, health, parenting, fashion and wellness categories, as well as parents themselves. Some everyday essentials may be sourced from Walmart and Jet.com, while other items and specialty products are procured from local brands and shops.

Examples have included sourcing a specific beauty cream from a member’s favorite local boutique, curating custom Easter baskets and delivering them once the kids are asleep and rushing beach essentials to a family on vacation. Jetblack launched its closed beta in Manhattan early this year and members say shopping with Jetblack is as easy as texting a close friend who knows your preferences.

In a press release, Walmart said the service targets “time-strapped urban parents” and described it as being “as easy as texting a close friend who knows your preferences.”

“The service uses a combination of artificial intelligence practices and expertise from professional buyers across the home, health, parenting, fashion and wellness categories, as well as parents themselves,” the company said.