The premium linen fabric brand from the Aditya Birla Group launched its exclusive store at South Extension, New Delhi. A pioneer in the industry, Linen Club is India’s largest linen fabric brand and is synonymous with the finest quality linen. This is the 162nd store of the brand in India and the 4th store in Delhi.
While launching the Store, Satyaki Ghosh, CEO, Domestic Textiles & Acrylic Fibre said, “We are delighted to launch our exclusive brand store at South Ex, Delhi. This store is our 4th Exclusive Brand Outlet in Delhi. Linen being a natural and light fabric is best suited for Delhi’s climate and we have received great response from linen lovers in our existing stores. We are absolutely positive that the style connoisseurs of the city will welcome this latest store.”
Talking about the expansion plans of Linen Club, Ghosh said, “With this store we become the 162 EBO company and plan to take the company’s EBO presence to 250-300 stores by the end 2020. We will expand our reach through both franchisee and flagship company store route. As we are already very strong in South and West, we now plan to roll out expansion in North and East parts of the country.”
Jasvinder Kataria, Head – Sales & Marketing, Linen Business, Jayashree Textiles added, “With this premium store, our goal is to create a rich consumer experience and ensure that linen lovers experience the largest variety of linen fabrics and products in an intimate environment. All our fabrics are made from raw material sourced from France and Belgium and processed at our state of art facilities to ensure the highest quality standards.”
The new store in South Extension, Delhi showcases a wide range of pure linen and linen blends, printed and embroidered linen fabrics for men and women. Further, ready to wear shirts and trousers, as also accessories such as stoles, ties, belts, and handkerchiefs, are also available.