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PrettySecrets aims to double offline retail distribution to 60 EBOs, 600 retail counters

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Online fashion lingerie brand PrettySecrets is looking at more than doubling its offline retail distribution to 60 exclusive stores and over 600 retail counters by the end of this calendar year.

PrettySecrets aims to double offline retail distribution to 60 EBOs, 600 retail counters
PrettySecrets, which started out with an e-store in 2012, at present sells through 6 distributers in about 250 retail counters

“After starting out as an online brand…we entered offline retail last year. We are looking at expanding this channel. We are looking at having 60 exclusive brand outlets by end of this year. We are also increasing the number of retail counters where our products are sold to over 600,” , Founder & CEO, PrettySecrets told PTI.

According to a PTI report: PrettySecrets, which started out with an e-store in 2012, at present sells through 6 distributers in about 250 retail counters. The company is looking at appointing 7 more distributors which will take its total retail counter distribution to over 600 by end of the year. PrettySecrets at present has 23 exclusive brand outlets.

When asked if the company is looking raising funds for its expansion, Behal told PTI, “We are constantly in touch with venture capital/ private equity players. We will need capital…however, we are looking at debt options at this point of time.”

PrettySecrets has raised Rs 55 crore so far in multiple rounds of private equity investment from investors such as RB Investments Pte Ltd, Orios Venture Partners, Indian Angel Network, India Quotient and Harvard Business School Angels India.

Behal said the company is expected to break even by October this year.

The brand, which also sells its products on e-commerce websites of UAE and South East Asia, Souq.com and Lazada.com may also look at overseas foray with this year.

The brand offers about 1,000 products in the category of lingerie, night wear, swim wear and active wear.