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Samsung most trusted brand in the country: Report

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South Korean consumer durables firm continues to be the most trusted brand in the country followed by Sony and LG, while Tata Group, the only Indian company to feature in the top five, occupied the fourth slot, a report said.

Samsung most trusted brand in the country: Report
South Korean consumer durables firm Samsung continues to be the most trusted brand in the country followed by Sony and LG, while Tata Group, the only Indian company to feature in the top five, occupied the fourth slot

The top three brands retained their last year’s position while Tata moved up a place, said.

US-based took the fifth position, losing a spot from last year. Sportswear major Nike jumped 29 places to occupy the eighth spot.

Chinese handset maker which was ranked 29 in 2017 occupied the 11th place in 2018, Puma climbed 32 places from last year to rank 12 in 2018.

Over 2,450 respondents participated in the survey conducted by TRA Research across 16 cities and its findings have been compiled in The Brand Trust Report 2018.

Among India’s 1,000 Most Trusted brands, the categories with the maximum brands were food and beverage and FMCG contributing to 25.6 per cent of the total brands in the listings. When compared to last year, 320 new brands made it to the list, 368 brands fell in rank, 307 brands rose in rank, and five brands retained their ranks, it said.

was the leader in food and beverage category, occupying the 44th place on the list. leads the FMCG category and is placed 13th, improving two places from last year.