The contemporary ethnic wear brand ‘Aurelia’ by TCNS Clothing recently opened its new store in Mysore, a major city in the Karnataka state. Invigorated by the acceptance and success of the brand, Aurelia is expanding its geographic presence to cater to the demands of loyal customer base.
Spread over 800 square feet, the new store is strategically located at Forum Centre City Mall, a premium shopping destination in Mysore, to provide an experiential treat while shopping through the captivating display of ethnic apparels.
The store adopts a unified communication style for the brand, reinforcing brand authenticity with the creation of highlight areas and focal points enabling a seamless customer journey at the store. The brand has always stood apart to deliver the refined yet trendy traditional designs with the contemporary touch of modernism. The collection on display is a reflection of attempts to combine the feminine sensibilities of sophistication with the touch of ethnic Indian craftsmanship.
The new store offers classic and tasteful designs in Kurta, Kurti, tops, fashion bottoms, drapes and ensembles with an extensive range of styles, colours, fabrics, silhouettes, prints, patterns and embroidery to choose from.