Aimed at kids in the age group of 2-10 years, the ‘Miss & Chief’ brand will offer variety from a mix of sporty apparel, colourful designs to princess party dresses, Flipkart said in a statement.
“Kids fashion is one of our fastest growing categories, where we have witnessed a 100 per cent year-on-year growth. This is a testimony to a huge potential this market offers,” Rishi Vasudev, Head of Fashion, Flipkart said.
He added that with the launch of Miss & Chief, the company is looking to address the needs of its youngest fashion consumers while at the same time offering great quality and value for money.
The brand would also have a range of STEM toys ranging from remote controlled cars to musical and educational toys.