Home Food Sweet Magic forays into packaged food segment by launching wheat rusk

Sweet Magic forays into packaged food segment by launching wheat rusk

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Sweet Magic, a leading brand in Andhra Pradesh and Telangana in sweets and bakery products, has announced its foray into packaged food category by launching ‘wheat rusk’.

Sweet Magic forays into packaged food segment by launching wheat rusk
The company aims to capture 5-10 per cent of rusk market share in the near future

“The group turnover as of now all including is Rs 30 crore and the rusk unit may require a minimum investment of Rs 10 crore,” Managing Director, Sweet Magic Foods, AVS Vara Prasad was quoted by PTI as saying.

“We are gearing up to tap into the growing business opportunity in the rusk segment by setting up a 600 MT per month capacity unit ensuring high quality products,” he was further quoted by PTI as saying.

According to a PTI report: The ‘rusk’ is a high growth segment which is expected to grow at 25 per cent and become a Rs 5,000 crore market by 2020, a company release said.

The company aims to capture 5-10 per cent of rusk market share in the near future, Prasad said.