Deep Dive: Luxury e-commerce portals LVMH, Alibaba and take on Net-A-Porter and Farfetch

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The already intense competition in the space is increasing, and the market is becoming crowded with luxury goods e-commerce sites. There is increasing product and brand overlap in the different online distribution channels, and competition from luxury brands’ own website stores is also increasing. In the future, we are likely to see some luxury brands internalize their e-commerce platforms at the expense of multibrand online pure plays.
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