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VLCC forges alliance with Cigalah to enter Saudi market

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Beauty and wellness firm VLCC has announced a strategic partnership with Saudi Arabia’s Cigalah to set up VLCC Wellness centres in the country.
According to a PTI report: The plan is to launch six such centres in Saudi Arabia in the next 3 years with an estimated investment of over AED (Arab Emirates Dirham) 30 million (around Rs 52 crore).
The first facility is scheduled to open in Jeddah by November this year.
“We have been very keen to enter the Saudi market with our VLCC Wellness centres for some time now… VLCC, which is committed to ‘transforming lives’, strives to make a positive impact on the health of citizens of Saudi Arabia,” Chairman, VLCC Group, Mukesh Luthra told PTI.
VLCC said its entry into Saudi Arabia will further strengthen its position in the Gulf Cooperation Council (GCC) region where it has already established itself as a pioneer in the beauty and wellness industry.
VLCC operates 20 VLCC Wellness centres across the UAE, Oman, Bahrain, Qatar and Kuwait.

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