Future Consumer Limited the food and FMCG arm of Future Group launches a premium gourmet gifting brand, Gruezi, in partnership with Chocolat Frey AG headquartered in Switzerland.
Chocolat Frey AG is one of the world’s most premium chocolate manufacturer and is part of Migros Group. The brand name Gruezi is inspired by the Swiss word for ‘hello’, which signifies the welcoming of new moments that will be etched in memories for life!
Gruezi offers pure Swiss chocolates crafted by a technique that has been mastered for over 200 years, with a unique blend of flavors, ranging from a crunch to mouthfuls of soft and delicious soft-fills – concepts inspired by various Swiss elements like the behemoth, the king of mountains, Matterhorn.
Gruezi’s initial range of gourmet offerings include finest assortment of Swiss chocolates available in two special packs Gruezi Swiss Matterhorn Chocolates and Gruezi Assorted Centre Filled Chocolates.
Speaking about the new brand launch Head Marketing & Strategy at Future Group, Rahul Kansal said, “We are extremely excited to launch Gruezi, as it’s our first foray in the premium chocolates category. Gruezi is a gourmet gifting brand that is not limited to festivals or special celebrations. Instead, whenever the moment calls for expressing more than a casual gesture, Gruezi finds place. A perfect way to say hello to joy!”
Gruezi Swiss Matterhorn Chocolates are jagged peaks of velvety milk chocolate that sit around honey and almond nougat which make every bite worth savouring. Gruezi Assorted Centre Filled Chocolates include 4 indulging flavors such as Triangolo, Mandolina, Caramelita and Giandor. Both packs are priced at Rs. 450 per box and can be purchased from Foodhall, select Big Bazaar Gen Nxt, Big Bazaar and Nilgiris stores in Mumbai, Delhi and Bangalore.