Fast Fashion Industry 2017: Key Brands, Market Challenges and Consumer Attitudes

The term “fast fashion” originated from the rapid movement of styles from the catwalk to retail shelves nationwide. Today, the rate of new fashion cycles has accelerated to a feverish pace. “It used to be four seasons in a year; now it may be up to 11 or 15 or more,” says Tasha Lewis, a professor at Cornell University’s Department of Fiber Science and Apparel Design.
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