Fast Fashion Industry 2017: Key Brands, Market Challenges and Consumer Attitudes

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The term “fast fashion” originated from the rapid movement of styles from the catwalk to retail shelves nationwide. Today, the rate of new fashion cycles has accelerated to a feverish pace. “It used to be four seasons in a year; now it may be up to 11 or 15 or more,” says Tasha Lewis, a professor at Cornell University’s Department of Fiber Science and Apparel Design.
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