India’s first and largest online marketplace has announced their Super Bargain Sale, which offers top quality products across categories at unbelievable prices. Starting from the midnight of July 8, customers will be able to shop for products across Lifestyle, Home & Kitchen and Electronics categories at affordable prices on ShopClues’ website.
The 8-day long sale will be on till July 16, with products available at a flat discount of 60 per cent to 80 per cent. Keeping in mind the success of the previous sales, the brand has changed its focus to categories like Lifestyle, Fashion, Home and Kitchen and Beauty from Auto, and Electronics, this month. The new sale is expected to see about a 10 per cent growth in orders and 25 per cent – day conversion.
Commenting on the sale, Sr. VP – Categories, ShopClues, Nitin Kochhar said, “Our Super Bargain Sale this February had performed exceptionally well and we received more visits and orders than we expected. This time, we have curated our best-selling products for our valued customers so that we give them the best quality at the best prices. The product range includes our top categories like Home & Kitchen, Lifestyle and Electronics which will be available at flat 60-80 per cent discount. We are promising our consumers quality checked – Surety products at super bargain prices so they do not have to worry either about value or quality.”
The brand is also planning a mix of ATL and digital activities to promote this campaign. A pre-buzz about the sale will start from July 6 on ShopClues’ digital platform to announce the Sale, followed by various digital videos on July 8 to launch the Sale. The ATL (TV, print and radio) will begin from July 12.