KIODA to enter India via franchise route, open 300 stores by 2021

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Malaysia-based Korean concept retail store KIODA plans to open 300 stores in India by 2021 and has tied up with a franchising company which will invest US $10 million for expansion and marketing.
KIODA, which has a product range of cosmetics, gifts, stationery and household items, is looking to source 25-30 per cent of its products locally for Indian stores and rest to be imported from Malaysia.
KIODA is entering India in a joint venture partnership with Franchise India and will open 300 stores in the next four years, the company said in a statement.
”We eventually want to source products from India itself especially in the F&B range. KIODA stores will be unique stores which have a Korean concept and experience,” Managing Director, KIODA, Alvin said.
The company, which currently has presence in Singapore and China apart from Malaysia, plans to expand to additional 13 countries by 2018.

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