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Whitepaper: How to identify food trends

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Food retailers, producers and foodservice organizations are diving deeper into understanding how food trends relate to their businesses. While many companies approach the matter cautiously, others react to food trends prematurely in order to avoid being characterized as followers or falling behind in a particular market or food category. However, those that selectively follow food trends to identify opportunities using data-driven techniques can successfully identify trends that have the most upside potential for their businesses.
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