ITC’s food division has roped bollywood food actress and fitness enthusiast Shilpa Shetty Kundra as the new brand ambassador for B Natural Juices and Beverages, the company said in a statement.
ITC forayed into the Rs 2,500 crore premium packaged fruit drinks market in 2015 with the acquisition of the B Natural brand and claims to be number 3 player today with a market share of 6.9 percent.
“Being an advocate to health and fitness myself, I am proud to be associated with a brand like B Natural. I hope consumers enjoy the new offering and B Natural becomes their brand of choice,” said Shilpa Shetty Kundra.
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