“There is voracious appetite for quality movie-viewing experience in Andhra Pradesh and Telangana and we wanted to build on that,” CEO – Special Projects, UFO Moviez, Vishnu Patel said in a statement.
“Associating with Y Screens Entertainment is a good move towards this direction. Through this association we aim to bring great cinema experience for the movie lovers in South India,” Patel added.
NOVA Cinemaz and Y Screens together will set-up Y Screens Trade Development Centre (YSTDC), which would have a two-screen miniplex amongst other amenities.
The miniplex in the YSTDC centres will be branded and operated as Y Screen Nova Cinemaz, read a statement issued on Friday.
As per the deal, Y Screens shall ensure that it facilitates and offers co-operation for establishment of NOVA Cinemaz in 15 YSTD Centres in the first 6 months and another 200 cinema screens over a period of three years.
While Y Screens Entertainment shall make the necessary investment for setting up the theatre, NOVA Cinemaz shall provide complete branding support and take care of programming of films at the theatre.