There are those who are married to their work and then there are those who are married to their business partner and make both work – their marriage and their company!
There are plenty of couple entrepreneurs who begin life and startups together. For them it just makes business sense. Wharton School of Management’s Professor Stewart Friedman wrote in 2013: “For many entrepreneurs, being married to their business partner is an asset to both their professional success and personal relationship.”
Indiaretailing Bureau takes a look at couples who are running successful partnerships – both in their personal as well as their professional lives.
Chumbak was founded in 2010 by the husband-wife duo, Vivek Prabhakar and Shubhra Chadda who got married in 2004.
After travelling for years and collecting souvenirs from different parts of the world, Prabhakar and Shubhra Chadda realised that India has very little to offer its visitors in terms of souvenirs that represents the vibrant country in its true colours. That’s when they decided to launch Chumbak in 2010 and give a slice of India to its visitors by adding a bit of quirkiness and humour to the Indian souvenir market.
Today, Chumbak is one of India’s most promising lifestyle brands that brings together an eclectic mix of fashion clothing, accessories and home decor with global design appeal, targeted at consumers worldwide.
For marketing and promoting the brand, Chumbak focuses mainly on in-store and digital advertising and also through promotions on social media along with other strategic partnerships.
As CEO and Co-founder, Prabhakar looks at the big picture story — the overall system, warehouses, finances — of Chumbak while Shubhra oversees micro aspects like design and products.