CEO of Graviss Foods
Mohit Khattar took up the post of CEO of Graviss Foods – Baskin Robbins in January 2017. As part of his role, he leads the brand, the business, and is in charge of expansion and growth of Baskin Robbins in India as well as parts of South Asia.
Under his leadership, Baskin Robbins recently bagged the IMAGES Most Admired Food Service Chain of The Year in Ice-cream & Dessert Parlours category.
Khattar has a strong track record of performance in leadership positions (CEO/MD) in high-paced retail businesses. He has successfully created new organisations and brands ground up with his in-depth understanding of the retail and consumer markets – with quality experience in building premium, gourmet retail and discount retail.
His strengths include a deep understanding of food retail, a strategic stance, operational acumen and a superior ability to deliver on the ground. He is known for his ability to drive consumer centricity through multi-pronged organization wide initiatives that lead to consistently high business growth. Also his interpersonal skills help him connect seamlessly with people across levels and in motivating staff to peak performances.
These strengths will come in handy as he strives to scale the Baskin Robbins business in India and also drive up its aspirational appeal and profitability.
Prior to Baskin Robbins, Khattar was Head – Retail Strategy and Branding, Godrej Industries Ltd, promoted from the post of Managing Director of the same company. Godrej Nature’s Basket is one of India’s foremost retail destinations for global fine foods.
As Managing Director, Khattar had directed strategy, business operations as well as expansion blueprints at the company. He led a multiple award-winning concept that remodeled the conventional format for food and grocery retailing, while also creating a successful retail brand for gourmet retailing in India.
Since the onset of his career with Tata Administrative Services (TAS) in 1991, Khattar, a Mechanical Engineer with an MBA in marketing, has been deeply involved in positioning and fuelling the growth of several high-profile brands.
Prior to Nature’s Basket, he held positions of varying importance with several consumer-facing organisations in the retail, lifestyle and FMCG industries. This includes being involved with the positioning and growth of the Subhiksha retail chain, where his roles included among other things – heading the marketing function for Subhiksha; the creation of a private label portfolio and driving operations for the Subhiksha mobile brand.
Under his stewardship, Godrej Nature’s Basket, which started in 2005 as a single fresh food store, has morphed into a multi-store chain of premium gourmet stores strategically located at high street locations in Mumbai, Delhi, Gurugram, Pune, Bengaluru and Hyderabad.
Under Khattar’s watch, Godrej Nature’s Basket evolved to be seen not just as a destination for fine foods and ingredients but also as a buzzing retail place where one must be seen and intermingle with chefs, pick up the latest food trends in town, acquire a few skills and tips and have an enjoyable shopping trip in general.
Its consistent expansion in scale and robust growth in sales – 14 times sales in 7 years – has already fetched it several accolades at industry platforms.