In the realm of retail globalization, retailers must make tough choices as to which markets to enter.
In the past few years, through the “Hidden Heroes” series of reports, Deloitte and Planet Retail have attempted to highlight emerging markets of interest to retailers – both the obvious ones (China, India, Turkey, etc.) and the not-so-obvious (Nigeria, Algeria, Kazakhstan, etc.).
The goal was to offer reasons why each of these markets was potentially of interest.