FreeCharge, India’s leading digital payments platform, has appointed Govind Rajan as the Chief Executive Officer of the company.
Prior to this, Govind Rajan has served as Chief Operating Officer at Accelyst Solutions Pvt Ltd. Rajan has been the Chief Strategy Officer of Jasper Infotech Private Limited (Alternative Name: Snapdeal) since August 2015. Rajan served as the Chief Marketing Officer of Mobile Business at Bharti Airtel Limited until August 2015 and also served as its Chief Marketing Officer of Consumer Business.
Before joining Airtel, he was with Hindustan Unilever (HUL). He joined HUL as a Management Trainee in 1997 before serving in various marketing and leadership roles. In his 15 + years at Unilever, he worked across a diverse range of categories and also led sales teams in varied terrain and a wide variety of channels – from Modern Trade to Rural.
While at HUL, he served as the Regional Vice President South Asia for Skin Cleansing and prior to that, Vice President for the Skin Care business. He also served as the Customer Marketing and Sales Operations Head of HUL.
His portfolio included marquee brands such as Dove, Ponds, Fair & Lovely, Vaseline, Lakme, Pears, Lifebuoy and Lux. In these roles, he was responsible for driving the P&L, portfolio management across Brands, building new categories such as body lotions, face-wash, and leading in market execution.
Rajan holds a Masters in International Business from Indian Institute of Foreign Trade (IIFT) and a Bachelor’s Degree in Mechanical Engineering from the University of Madras.