Sinha will lead both the online and offline partnerships to help FreeCharge scale up its merchant operations, along with working on several key strategic initiatives for the firm.
“With a start in consumer shift towards digital money and a relentless focus of our government on digital transactions, the payments landscape is at a very exciting stage,” Sinha said in a statement.
Sinha has previously co-founded PressPlay — India’s first Omni-channel entertainment platform and headed sales for Zomato nationally.
“We are delighted to have Anand on-board. We are certain that with his experience and business understanding, we will see huge growth and success for the organisation in the coming days,” said CEO, FreeCharge, Govind Rajan.