Today’s consumers have far evolved, and they expect their shopping experience to be seamless across every channel, whether it’s a brick-and-mortar store, an e-commerce website, a mobile app, or even a phone call with customer service.
IoT technology (Internet of Things) is already reshaping and revolutionizing the retail industry, yielding advances and new opportunities in customer service, throughout the supply chain and in brick-and-mortar stores and other channels — including new venues that show a lot of promise, such as home-based connected platforms.
Globally, retailers looking to gain a competitive advantage are installing smart shelves that detect when inventory is low, RFID sensors that track goods throughout the supply chain, systems that send personalized digital coupons to shoppers when they enter the store, and sensors that monitor the quality of perishable items.
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