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Online lifestyle brand The Label Life turns one; introduces new features

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Mumbai-based ‘The Label Life’, an e-commerce lifestyle brand, has completed one year of successful operations. Catering to the modern Indian woman,, founded by Preeta Sukhtankar, believes in marrying content with commerce and providing the shopper with a personal touch. The site engages with over a million women a day across its website and social media channels.
The brand’s celebrity Style Editors – Sussanne Khan, Malaika Arora Khan and Bipasha Basu – make up what is an almost all-woman team, and ‘style’ in-trend pieces across categories including home décor and fashion for the site, at price points that are easily affordable.
Speaking on the occasion, Style Editor of House and Home, Sussanne Khan, said, “The last year has been a wonderful journey for To watch the brand grow from one order daily to the hundreds of deliveries we do every single day has been a rewarding experience.”
“As Style Editor – Accessories, I would herald our shoes as the real hero this past year. It has been a gratifying experience styling for our customers, understanding their closet needs and receiving their positive feedback,” added actor Bipasha Basu.
Style Editor – Clothing, Malaika Arora Khan stated, “Sussanne, Bipasha and I travel frequently for work and it’s delightful meeting people all over the country who know of and love From our swimwear to maxi dresses, we work hard on introducing styles that represent today’s Indian woman!”
As part of its first anniversary celebration, has also introduced four new features. It has come up with ‘Thoughtful Gifts’ in collaboration with leading beauty and lifestyle brands such as Chandon India, Uber India, Lakme, Lakme Beauty Salon to provide its customers with surprise gifts in their purchase.
The online store now has introduced ‘Easier check out’ through newer methods of payments by partnering with PayTM and Simpl in order to ensure that the customer experiences easier and a more convenient check out including one click checkout.
It has also launched XXL size in select styles across clothing categories in line with its endeavour and expertise to offer styling fits and cuts to suit the Indian body type.
And finally, the fashion curation portal is now also launching its loyalty programme –The Label Insider – to provide loyal and returning customers with extended benefits, such as early access to new launches, a customer service hotline, custom made swimsuits, personal styling and more.
The Label Life is positioned as a masstige, e-commerce brand that understands the western influences on the urban Indian woman’s taste and puts it together seamlessly to suit her body and home – making it one- of-a kind in the Indian online fashion market pegged to be worth US$35 billion in 2020.
Over 12 months, the brand has built a clientele of more than 3 lakh women through different organic channels and its social media platforms. With relevant and lifestyle forward content, it engages with these independent women everyday and love to spot their purchases on #TheLabelDiaries – a hashtag dedicated to customer pictures with 500+ posts.

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