Roposo, a fashion social network platform, has announced the launch of its chat-to-buy feature, aiming to alter the paradigm of social commerce in India by combining the best of two worlds. It is a one-place, smart solution to buying on chat, which enables interactions between buyer and sellers.
According to the company, the feature will allow over 3 million Indian fashion lovers use a generic chat platform to communicate with more than 10,000 brands and small sellers.
“Until now, small businesses closed most of their online transaction on call or phone chats. However, they struggled to use a generic chat platform for business purposes,” said the company.
“Our platform is especially popular amongst small-scale sellers who prefer using social media channels to sell their products rather than listing themselves on giant e-commerce sites. Our versatility as a platform gives us an edge over traditional networking platforms like WhatsApp, Instagram, and Facebook Messenger. Our chat-to-buy feature will ease the communication between sellers and buyers and complete the loop of leads, transactions, and engagement by enabling purchases through the platform itself with just a few clicks,” said Co-founder and CEO, Mayank Bhangadia.
The chat-to-buy feature is uniquely positioned to cater to the small businesses and an audience which lives and breathes fashion. Visibility to these small sellers is lost on other social networks, where bigger brands with deeper pockets are bidding on the same audience.
Both Instagram and Facebook have in the past year announced plans for business tools, which are still in the testing phase in a handful of developed countries. While, Google Shop, launched in 2012, is still working its way to garner attention from smaller businesses.
Roposo has a unique advantage over Facebook and Instagram – While the Facebook marketplace has been launched only in 4 countries, Instagram’s new shoppable tags and ‘shop now’ button have been added only for 20 brands.