The Consumer Decision Journey: Understanding consumer decision-making along the retail path to purchase

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The retail revolution is well underway, but it’s not a technology-led transformation; consumers are leading the charge.
Microsoft Advertising and Ipsos OTX’s the Consumer Decision Journey: Retail places consumers firmly at the center of their own decision journeys in order to reveal the influencers along the retail path to purchase, while revealing new opportunities to provide seamless and personalized retail experiences.
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