Retail Employees’ Day is unique as it provides an avenue for interactions between retailers and their supplier product companies.
RED has helped product firms like Microsoft connect in a much stronger way to the retail associates that sell their products in outlets like Croma.
Microsoft has been able to engage and thank the associates who are talking to their customers daily and helping drive better sales.
On the occasion of Retail Employees’ Day, Microsoft initiated various activities to show their gratitude to the retail employees for the role they play in furthering the business.
1. The company assigned 10 to 15 employees to stores across the country to personally have lunch with the Retail Pro’s and felicitate them for their accomplishments and turn them into Microsoft Fans
2. All PC Retail Pro’s were treated with pizza and coke and were wished Happy Retail Employees’ Day.
3. 2500 Retail Pro’s who the company actively engages with to sell their product and services were given #MSThanksYou branded carry bottle for everyday use.
4. Retail Pro’s were encouraged to share their stories of ‘Thanking’ people who have impacted their lives and the one with the most popular story was gratified.